Category: People & Culture (page 1 of 2)

Stop Prioritizing and Start Automating

Maximize your productivity through automation, not prioritization.

It’s amazing to me how enamored working professionals and communities at large are with to-do lists. There always seems to be a new app claiming to have solved society’s productivity dilemma with better ways to prioritize tasks. I think that as a society we’re generally more busy than any other community in history, and yet we still feel unproductive.

I think we’ve been approaching this whole productivity thing wrong. I don’t think it’s about prioritizing tasks to get done, but rather not having to do the tasks in the first place. That’s how you become the most productive – by eliminating the manual effort required to complete a task.

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Run Daily Experiments

Don’t settle for the status quo. Experiment with daily interactions and tasks.

Create a hypothesis on how to reach a more successful or efficient outcome, design an experiment around that, and learn.

Stop doing the same things and expecting different results. If you want to improve quality, gain efficiency, or simply have success in a given area then you have to work on it.

If you’re struggling to setup meetings, test different approaches. If you’re overwhelmed with tasks, try allotting blocks of time to specific categories of tasks to help you focus.

Experiment, learn, repeat.

Pick one area or task in your life to experiment with and let me know what you learn @grgortiz.


I’ve seen a lot of content around Snapchat about documenting the day. I decided to give it a try and see what I ended up with.

Today was one of those days jammed with meetings. I love having conversations about product, growth, and strategy so I actually enjoy meetings where that takes place. I think about it a lot like engineering, only more relationally than architecturally. I know a lot of engineers who like to stay away from it all. I love it.

Unfortunately, I don’t get a lot of coding time on days like today, so that means late nights or restructuring my time over the next few days to catch up. We have a small engineering team relative to our scale, which is intentional, but means staying focused and on schedule is key.

I also didn’t get a lot of family time in today, which is actually pretty rare. I’m really grateful that I get to spend about 99% of evenings at home, hanging with Leo and Becky Jo. This time is precious.

I’m not sure if I will document another day, but I will say that it’s been interesting to have a visual playback of my day to reflect on. Here’s a few key takeaways from today:

1. Don’t waste time. I don’t like to waste time. I think a lot of people waste time. If you want to get somewhere in your life, achieve something, or improve your life in some way you have to put in the hours. There’s no shortcuts, just hard work on the right things. Make sure everything you do maps to your ultimate goal. Have a goal.

2. Understand the cost. I didn’t get a lot family time in today, that was a cost. I did however invest in relationships at work, team strategy, and career. I’m willing to invest here because I understand the long game. Everything has a cost to it, make sure you understand the economics of your life.

3. Perceptions matter. For good or for bad, that’s the way the world works. Be aware of your influence and perception to others. Be aware of your strengths and weaknesses. Use your influence to build others up and reach your goals. It matters.

4. Be grateful for those who support and lift you up. Who’s your champion? I’ve learned to cherish those around me who encourage and support me through life. Whether it’s a great team, friends, or family – surround yourself with a support structure. It also helps to have an amazing partner in it all, which Becky Jo is amazing. So thankful to God for blessing me with a wonderful wife and family.

Excited for tomorrow.

Never Stop Learning

4 Ways to Simplify New Concepts and Skills

It seems like everyday I become aware of something new I don’t know. It also seems like the rate at which I don’t know is increasing. Everyday I see my bucket list of skills I’d like to learn inch further into a state of impossibility. However I recently started listening to a podcast series by Tim Ferriss, an entrepreneur, investor, and a New York Times best selling author. In it he talks about his most recent book, The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life, and how to approach learning new skills or concepts easier and in shorter amounts of time.

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The Apostles and Inbuilt Bias


The other night we had several friends over for dinner during which we started discussing the new teaching series at Lakeside Church, Acts. It’s definitely one of my favorite New Testament books, mostly because of the startup-type energy of the early apostles during the rise of the 1st century church.

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Through the ebbs and flows of life, there are moments that remind you that you have something special in front of you. These moments are often fleeting as moments go, therefore it’s important to pause and take note. This is especially true if you work at a technology startup, which tends to be more volatile in nature. I believe I’m in of these moments and this post is a chance for me to do just that, pause and take note.

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A New Era for Storytelling

Fixed Cost Used Vehicle Sales Model

I’ve been thinking if there is any room for a fixed cost service model around used vehicle sales. The model would exist online where customers could work with dedicated advisors to purchase vehicles right from auction. The fixed cost would allow for benefits on both sides of the transaction. For example, unprecedented low-overhead for the service vs. traditional models and up-front fixed cost for the customer which doesn’t currently exist.

Here are some quick thoughts I’ve put together…

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My Experience with Used Vehicle Sales

I recently sold my 2004 Audi A4 Quattro in less that 2 hours on KSL. KSL allows individuals and dealerships to post auto classifieds free of charge. When I posted my vehicle in preparation of purchasing a newer, more roomier used vehicle, I had no idea it would sell so quickly.

The process of selling my vehicle was so simple. The interested buyer contacted me, told me they were en route, test drove the vehicle, and within an hour we were signing the forms at my dining room table. I was able to print the necessary forms online and completing them without any prior knowledge or experience was a breeze. The buyer paid cash which was deposited immediately into my bank account shortly after.

Selling my vehicle was an easy task that I actually enjoyed. It was painless, straightforward, and completely fulfilling.

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